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HipGuide is all about the moment. You've spent your entire Prada-clad club hopping life behind velvet ropes in your fave city. But, what happens when you are out on the prowl looking for that new thing? Where do you go? What source can be trusted with such absolutely vital information??

The Chic and Envied like to don dark glasses and jet to new destinations. So what happens when you go to L.A. or Paris? From the minute you step off the plane, do you know where to find your own kind?

We created the source we never had. Completely editorially-based and marketing-free, HipGuide's listings are chosen to give you the scoop on of the moment; the "it" places to eat, drink, dance, sleep and whip off those trendy specs. (And if you lose those shades, where to buy new hip plummage.) With information on where to go in our Anchor Cities, interviews with celebs, Of the Moment covering a trend in travel, polls inquiring your thoughts on the latest trends, we will keep you au courant. If you sign up for the HipSet, occasionally, we'll even invite you to a truly great party. You can also find HipGuide's articles in select magazines in print around the world. What else is coming? More ways to interact with HipGuide, become even chicer than you are...